If you’re into digital trends in sports, you’ll notice that the NBA is rolling out a new responsive design for team websites, a move aimed at providing a consistent user experience across desktop and mobile platforms. Responsive design has been around for a while, but it’s just now hitting the pro sports world. Personally, I love this idea, especially seeing that there has been an increase in web browsing from mobile platforms.
Given that there is a 3-4 year gap in digital trend implementation between pro and college sports, I wonder how long it will take for this trend to become popular within collegiate athletics? Well …. good thing I actually work in college sports because I have the opportunity to be a trendsetter and get the party started.