eMLS Tournament Special

Recap

On May 17, as part of MLS Unites, Major League Soccer completed eMLS Tournament Special, which was a new 5-week FIFA 20 tournament teaming up MLS stars and eMLS gamers from 16 Clubs. Leveraging gaming’s ability to activate on a remote basis, this Special was designed to engage fans with MLS content during the COVID-19 break and fill a void in the live sports marketplace.

It was a fun and worthwhile experience to be a part of. Not only did I have the opportunity to be on the team that brought this Tournament to life, I continued to lead the leagues esports social strategy as well as designing most of the creative assets that lived across our league, partner and broadcast channels.

Read the recap

Below are some of the highlights:

Broadcast

Though the broadcasts were originally aired on FS1, FOX Deportes and TSN, you can watch the replays on MLS Twitch.

Watch eMLS Tournament Special on Twitch

Announcement

Highest impression delivering @eMLS tweet of 2020. Highest impression delivering post across MLS operated accounts in April 2020.

Matchup Graphics

Every week, each club, participating player and league partners, were provided social specific graphics (IG/FB, Twitter and Instagram Stories) to use to promote the FS1 broadcast. During week 5, I tweaked the creative to have a more dynamic look in preparation for “Championship Sunday”, where the 4 weekly winners go head-to-head for the crown.

IndividualMatchups